Janell Townsend

Janell D. Townsend, Ph.D

professor of marketing and international business

Janell Townsend.jpeg

global product and brand management



Janell D. Townsend is a Professor of Marketing and International Business at Oakland University. Dr. Townsend also teaches in the Masters of Science in Engineering Management program at TU-Wien, and a PhD seminar in Innovation Management at the University of Zurich.  She has been a Visiting Professor at Michigan State University, and the prestigious Hedi Fritz-Niggli Visiting Professor of Business at the University of Zurich. She earned her Ph.D. from Michigan State University in Marketing and International Business...



The following courses are taught by Janell Townsend. For more details of what each course is comprised of, follow the link below...


MKT 450 - International marketing

MKT 680 - Product and Brand management

MGT 681 - special topics in international business

MGT 536 - policy, strategy, and goals

MGT 526 - international business

Creativity is intelligence having fun.
— Albert Einstein



Characteristics of Project Based Alliances: evidence from the automotive industry. International Journal of Automotive Technology Management

Townsend, J. D., Balestra, S. , Schulze, A. (2017). 17(1), 8-

Aesthetic responses to prototypicality and uniqueness of product design. Marketing Letters

Stanton II, S. , Townsend, J. , Kang, W. 27(2), 235-246

Building Market-based Assets in a Globally Competitive Market: A Longitudinal Study of the U.S. Automotive Market.

Townsend, J. Cavusgil, S. Calantone, R.     (pp. 3-38). Advances In International Marketing. 

A Review of - Understanding Global Cultures: Metaphorical Journeys through 23 Nations by Martin J. Gannon, 2nd Edition.

Townsend, J. (2002). (pp. 685). Thunderbird International Business Review. 


To view more publications made by Janell Townsend, click here -->


events & media


20th Anniversary Celebration of the MSC in Engineering Management at TUWien

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Society of Automotive Analysts Outlook 2014

Will people buy the new Apple watch?

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2017 OU Collegiate DECA International Competition Team

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348 Elliot Hall, Rochester, MI 48309

P: 248-370-2544