Talay, M. Berk, Townsend, Janell D., and Michael Obal, “Assessing the Value of Global Product Launch”, 2017 Global Innovation and Knowledge Academy, (Lisbon, Portugal, June 28-30, 2017).
Simon, Mark, Schrader, Rodney C., Townsend, Janell D., and Tianxu Chen, “Coffee of the Kuna: $30,000 in 30 Days?" United States Association of Small Business and Entrepreneurs, (Philadelphia, PA, January 2017).
Schulze, Anja, and Janell D. Townsend, “Strategic Orientation and New Product Performance: An Expanded View”, Product Development Management Association Annual Conference, (Atlanta, GA, October 15-16, 2016).
Simon, Mark, Stanton, Steven J., Townsend, Janell D., and John Kim, “Raising funds for social entrepreneurship: A crowdfunding field experiment”, Irish Academy of Management Conference, (Dublin, August 2016).
Schulze, Anja, and Janell D. Townsend, “Strategic Orientation and Innovation Performance: An Exploratory Study”, R&D Management Conference 2016, (Cambridge, UK, 3-6 July 2016).
Kumar, Minu, Townsend, Janell D., and M. Berk Talay, “Is that a Green Halo? Will Adding a Green Product in the Brand Portfolio Affect Green Perceptions of a Non-Green Product? 2015 International Product Development Management Conference (Copenhagen Denmark, June 15-17, 2015).
Townsend, Janell D., Kumar, Minu, and M. Berk Talay, “Can a Halo be Green? The Effects of Sustainable New Product Attributes on Brand Perceptions”, Product Development Management Association Annual Conference (Denver, CO, October 2015).
Townsend Janell D., Kumar, Minu, and Douglas W. Vorhies, “Exploring the Role of Product-Level Design Features in Creating Consumer Affection for a Brand: An Empirical Analysis”, 2014 International Product Development Management Conference (Limerick, Ireland, June 15-17, 2014).
Talay, M. Berk, and Janell D. Townsend, “Cross-country Analysis of Conspicuous Consumption: The Case of the Automotive Industry” 2012 Informs Marketing Science Conference (Boston, MA, June 7-9, 2012).
Townsend, Janell D. and M. Berk Talay, “Global Brands: Strategies and Market Based Performance” 2012 Consortium for International Marketing Research, (National Chengchi University, Taipei, Taiwan, May 15-18, 2012)
Talay, M. Berk and Janell D. Townsend, “Performance Implications of Global Brands and the Moderating Role of Culture Values” 2011 American Marketing Association Summer Educators’ Conference, (San Francisco, CA, August 5-7, 2011).
Kang, Wooseong, Townsend, Janell D. and Mitzi M. Montoya, “Consumer Opinion of Product Design Dimensions” 2011 Informs Marketing Science Conference, (Houston, TX June 9 -11, 2011).
Talay, M. Berk and Janell D. Townsend “Liability of Localness and Cross-Cultural Variance in Conspicuous Consumption: The Case of the Global Automotive Industry” 2011 Academy of Marketing Science Annual Conference, (Coral Gables, FL, May 24-27, 2011).
Townsend, Janell D., Teaching International Business to MBA’s: A Comprehensive Class Project to Plan for Global Expansion, 2010 Academy of International Business Annual Conference (Rio de Janeiro, June 25-29, 2010).
Townsend, Janell D., and Mitzi M. Montoya, The Role of Product Design in Driving Perceptions and Performance in the Automotive Industry, American Marketing Association Winter Educator’s Conference (New Orleans, February 19-22, 2010).
Townsend, Janell D., Yeniyurt, Sengun and Rajendra K. Srivastava, The Role of Market Based Investments in Building Brand Strength, 2009 INFORMS Marketing Science Conference (Ann Arbor, June 4-6, 2009).
Townsend, Janell D., Srivastava, Rajendra K., and Sengun Yeniyurt, Brand Magic: How Brand Strength Magnifies Market Based Investments”, INFORMS Annual Conference (Washington, DC, October 12-15, 2008).
Yeniyurt, Sengun, Choi, S. Chan, and Janell D. Townsend, Product Repositioning and Brand Inertia: The US Automobile Market, 2008 INFORMS Marketing Science Conference (Vancouver, BC, Canada, June 12-14, 2008).
Akdeniz, M. B., Calantone, R. J., Janell D. Townsend, Does Foreignness Matter in the Acceptance of New Entertainment Products? A Longitudinal Study, 2007 American Marketing Association Summer Educators Conference (Washington, D.C., August 3-6, 2007).
Townsend, Janell D., Yeniyurt, Sengun, and Mehmet Berk Talay, Global Coevolution: Factors Influencing the International Expansion Of Automotive Brands, 2007 Academy of International Business Conference, (Indianapolis, IN, June 25-28, 2007).
Townsend, Janell D. and Sengun Yeniyurt, Identifying the Return on Marketing Activities: The Intermediate Effects of Multi-Dimensional Consumer-Based Brand Equity on Brand Profitability, 2006 AMA Summer Marketing Educators’ Conference (Chicago, IL, August 4-7, 2006).
Yeniyurt, Sengun and Janell D. Townsend, Country of Origin: A Brand Umbrella?, 2006 Academy of International Business Conference, (Beijing, China, June 23-26, 2006). Haynes Prize for the Most Promising Scholar award nomination
Townsend, Janell D. and Sengun Yeniyurt, Multidimensional Customer Based Brand Equity, Marketing Actions, and Brand Profitability, 2006 INFORMS Marketing Science Conference (Pittsburgh, PA, June 8-10, 2006).
Townsend, Janell D. and Sengun Yeniyurt, Competitive Effects or Spillover? The Roleof Compatriot Brands in Building Equity, Consortium for International Marketing Research (Istanbul, Turkey, May 26-30, 2006). Best Paper nomination
Cavusgil, S. Tamer, Yeniyurt, Sengun, and Janell D. Townsend, Competing for Collaboration on a Global Scale: An Event History Analysis of International Alliances, Annual Conference on Corporate Strategy (ACCS) (Berlin, Germany, May 19-20, 2006).
Yeniyurt, Sengun, Townsend, Janell D. and Ravi Parameswaran, The Dynamics ofBrand Internationalization: Spatial, Temporal and Hierarchical Considerations, 2006 AMA Winter Marketing Educators’ Conference Proceedings (February 2006).
Brondo, Keri, Baba, Marietta L., Yeniyurt, Sengun, and Janell D. Townsend, Fertile Ground: Homegrown Loyalty Makes for Globally Competitive Industry, Ethnographic Praxis in Industry Conference (November 15-16, 2005).
Townsend, Janell D., Sengun Yeniyurt, Calantone, Roger J., and Jeffrey B. Schmidt (2005) The Effects Of Genre And Competition On New Entertainment Product Sales Performance, 2005 AMA Summer Marketing Educators’ Conference Proceedings (July 29 - August 1, 2005).
Townsend, Janell D., Ravi Parameswaran, Sengun Yeniyurt (2005) Antecedents of Brand Globalization and Hierarchical Structure, 2005 Marketing Science INFORMS Conference (June 16 – 19, 2005).
Yeniyurt, Sengun, Townsend, Janell D. and Erin Cavusgil (2005) International Marketing Alliance Dynamics: Empirical Findings from the Pharmaceutical Industry, 2005 AMA Winter Marketing Educators’ Conference Proceedings (February 11-14, 2005). Awarded Best Global Marketing Paper
Townsend, Janell D., Calantone, Roger and Jeffrey Schmidt (2003) Foreign Impact: A Longitudinal Study of the Liability of Foreignness in the U.S. Motion Picture Market, American Marketing Association Summer Educators Conference, Chicago, IL., August.
Yeniyurt, Sengun, Townsend, Janell D. and S. Tamer Cavusgil (2003) The Framework of A Global Company: A Conceptualization and Preliminary Validation, American Marketing Association Winter Educators Conference, (February 14 – 17, 2003).
Cavusgil, S. Tamer, Yeniyurt, Sengun and Janell D. Townsend (2002) Towards Common Practices and Metrics for Multinational Corporations: A Midterm Report, Review and Conceptual Framework, Performance Measurement and Management: Research and Action Conference, (July 17 – 19, 2002).
