invited presentations

  1. Three Amigos: Exploring the Interrelations of Strategic Orientations, Chair of Technology Innovation Management Seminar, ETH-Zurich (December 18, 2015).
  2. Academic Professional Development–My Career Chose Me, Hedi Fritz Niggli Professors Joint Program, University of Zurich (Zurich, November 19, 2015).
  3. The Importance of Collaboration Across Disciplines and Borders, Keynote Presentation, 20th Anniversary Celebration MSc Engineering Management, TU-Wien, (Vienna, October 16, 2015).
  4. Mentoring: Meanings, Myths, and Methods, Career Elixir Panel, University of Zurich, (Zurich, November 5, 2015).
  5. Halo Products in Automotive Brand Portfolios, PVMI-CAMI Conference, University of Venice, (Ca’ Forscari ,Venice, Italy, September 9-11, 2015). 
  6. The Art of Marketing Through Design, Society of Automotive Analysts YPN, (Royal Oak, Michigan, October 24, 2013). 
  7. Marketing New Powertrain Technologies: Strategies in Transition, International Motor Vehicle Program (ETH-Zurich, Switzerland, March 5-7, 2012).
  8. Performance Implications of Global Brand Strategies: Hierarchies, Commitment, and Culture, Product Design Conference, (October 20-22, 2011, College of William & Mary, Williamsburg, VA). 
  9. Brand & Segment Specific Design Effects: The Case of the U.S. Passenger Car Market, International Motor Vehicle Program & Manufacturing Management Research Center Meeting, (March 2-4, 2011, University of Tokyo, Tokyo, Japan). 
  10. Form and Function: Integrating Perspectives and Preliminary Findings, Product Development Management Association, 34th Annual Global Conference on Product Innovation Management, (October 16-20, 2010, Orlando, Florida,). 
  11. Product Success in the Global Economy, Automation Alley’s Global Trade Mission (GTM) 2010: Entrepreneurship and Innovation Through Market Diversification, (March 4-6, 2010 Oakland Community College, Auburn Hills, Michigan). 
  12. Role of Product Design in Driving Perceptions and Performance in the Automotive Industry, Product Design Conference, (July 10-11, 2009, College of William & Mary, Williamsburg, VA); International Motor Vehicle Program Annual Researcher’s Meeting, (June 8-9, 2009, Oakland University, Rochester, MI). 
  13. Getting to Global, International Motor Vehicle Program & Manufacturing Management Research Center Meeting, (March 3-6, 2009, University of Tokyo, Tokyo, Japan). 
  14. Becoming a Scholar: The Role of Mentors and Institutions in the Emergence of Scholarship MSU Contributions Symposium, (May 7-9, 2008, Michigan State University, East Lansing, Michigan). 
  15. The Allure of the “B” in BRIC, U.S. Department of Commerce World Trade Week, Dearborn, MI, May 2008. 
  16. A Longitudinal Analysis of the Effects of Brand Equity on Anticipated Value Retention in The U.S. Automotive Market, International Motor Vehicle Program Automotive Mini Conference (June 13, 2007, Wharton School, University of Pennsylvania, Philadelphia, PA).
  17. Tapping into Global Markets, Premier Women’s Business Network, Rochester, MI, June 2006. 
  18. What is Marketing Strategy?, American Marketing Association, Detroit Chapter Marketing Strategy SIG, April 2006. 
  19. Latent Variable Growth Curve Modeling of Motion Picture Performance, American Statistical Association, Detroit Chapter, March 2006. 
  20. An Evolutionary Perspective of International Marketing Alliances, 2004 Midwest Marketing Camp (June 11-13, 2004, East Lansing, MI).
  21. Strategic Groups: Competition, Distribution Intensity and Performance Implications For New Service-Product Introductions, Haring Symposium, (April 2004, Indiana University,  Bloomington, IN). 
  22. A Longitudinal Study of the Impact of Foreignness in the U.S. Consumer Market, Midwest Marketing Camp, (June 2003, Columbus, OH). 
  23. The Framework of A Global Company: A Conceptualization and Preliminary Validation, American Marketing Association Winter Educators Conference, (February 14-17, 2003, Orlando, FL). 
  24. Understanding Alliances: A Review of International Aspects in Strategic Marketing, Academy of International Business Annual Conference, (June 2002, San Juan, Puerto Rico).